Independent hotels do not fail from lack of effort. They fail from lack of focus and consistency.


We help independent hotels increase revenue, simplify operations,
and build brands guests actually return to.


Start the COnversation

Operators often confuse efforts for results.
We are here to flip the script.

I am Mandy Murry.

I do not work like an agency or sell a stack of disconnected tactics.
I work like an owner.

I look at a hotel the way someone with skin in the game does. I see what is broken, what is being wasted, and what is being ignored, and then I fix it.

My job is simple. I help independent hotels become clearer, stronger, and more profitable without losing what makes them special. That is why people call me the Indie Hotel Whisperer. Not because it sounds clever, but because it is what I actually do.


Meet The Founder

We focus on what actually drives revenue.

We step into underperforming or stuck hotels and inns and help owners make better decisions across operations, revenue, marketing, and guest experience.

Less theory, less decks, more execution. We work alongside you and your team so the changes stick long after we are gone.

Increase Revenue

Simplify Operations

Create Memorable Destinations

How we work

Tailored Support For Your Needs

You can work with us in three ways, depending on how much support your hotel needs.

Bring focus and consistency back to your hotel operations.

Schedule a Call

ONGOING LEADERSHIP

Fractional COO or CMO

For hotels that need leadership inside the business. We join your team as senior operators and revenue partners. We help you prioritize, execute, and hold the business accountable.

  • Operations and service standards
  • Revenue and pricing strategy
  • Brand and positioning
  • Marketing, PR, and social
  • Team training & alignment

Weekly leadership support

GUIDANCE & INSIGHT

Strategic Advisory

For owners who need a trusted partner on call to pressure test decisions, spot blind spots, and avoid expensive mistakes. This is for owners who want clarity before they commit capital, humand resources, or resources.

  • Hotel and brand postitiong
  • Revenue and pricing strategy
  • Marketing and PR effectiveness
  • Guest journey and loyalty
  • Cost saving opportunities

Clarity before capital commitment

FOCUSED SOLUTIONS

Project Based Engagements

For hotels that need one thing fixed properly. Short, focused work that creates a permanent lift.

  • Website and distribution optimizations for conversion
  • Brand and story as a selling tool
  • PR and press strategy
  • Social media strategy and ROI
  • Guest experience design
  • Operations efficiency and effectiveness

High impact, defined scope

You Are In The Right Place

We have owned and operated independent hotels.

We have hired teams. We have met payroll.

We have sat with risk when the rooms were empty.

Our background spans operations, marketing, storytelling, and experience design across hospitality, travel, and real estate.

We have led sales and marketing for luxury hospitality.

We have worked with chefs, creators, and travel brands that care about craft.

We have been featured in Forbes, Huffington Post, HospitalityNet, eHotelier, and Bella Grace, and won awards for travel and hospitality storytelling.

All of that matters for one reason.

We know how story, experience, and revenue actually connect inside a hotel.

f.a.q.

You have questions. wE have answers.
Who do you work with?

 Independent lifestyle hotels of any size.

Do you do marketing and operations?

 Yes. They only work when aligned.

Do you handle PR and social?

 Yes, when they connect to a real story and real guest experience.

How fast does this work?

 It depends on how much is broken and how willing you are to change it.

Will you work with my team?

Yes. Real change only lasts when the team owns it.